We had a mission, to change the world, and we needed a way to fulfill that mission. Thus came the 10% percent rule: We donate 10% of every profit made to charities that are changing the world. We’ve selected a set of charities that we felt supported the open state of mind and let you choose who you’d like your 10% to go to. Our charities help the homeless, are supporting the earth in its pollution crisis, are moving the modern world through equality in human rights, and are saving those that suffer from mental illness. Through this, you are making a difference.